Events, the main strength of communication

During EIBTM, the trade show for the meetings industry, the Spanish Chapter of MPI organised a seminar on creativity in events. Moderated by Raimond Torrents (Torrents & Friends) and with the participation of some of the main operators in Spain: Fermin Perez of Global Events, Angel Nunez of Dia D, Oscar Santiago of MacGuffin and Juan Pablo Sanchez in representation of MCI, presented some of their emblematic cases on creative solutions and highlighted some of the pecularities of creativity applied to corporate events. Some of the key elements presented by these experts for the success of an event include: focus on the objectives of the communication, in the characteristics of the public and to surprise the audience to get their attention and to maintain their interest.