Europe against the emerging destinations
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The European destinations have a strong brand image, experience and knowledge against emerging destinations. This is one of the conclusions of the seminar organised in Lisbon by the ICCA Iberian Chapter and the British and Irish Chapter on the 17th and 18th January.
To remain strong, European destinations must associate themselves with other industry agents, observe their competitors and listen to the demands and needs of their clients.
Paul Wilson, the Executive Director of the FDI, assured that “destinations in Asia and Middle East are very attractive for international associations because of its infrastructure investments and the interest of their governments to position themselves on the meeting market. However, there is a lack of experience in the management of large events and in experienced professionals and tax opacity.”
Rob Davidson, analyst of the meeting market, augured “a prolongation of the rotation cycles of international meetings, new destination selection criteria, and the growth of the number of delegates from new destinations in international meetingsâ
