Elling Hamso, ROI expert, visits Barcelona
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Controlling the return of investment has turned into one of the main challenges for the event sector of events (meetings, conventions, incentives …) over the last few years. Companies are putting increasingly efforts to evaluate the impact of their actions with the aim to strengthen this communication as an important marketing tool. Elling Hamso, the […]
Controlling the return of investment has turned into one of the main challenges for the event sector of events (meetings, conventions, incentives …) over the last few years. Companies are putting increasingly efforts to evaluate the impact of their actions with the aim to strengthen this communication as an important marketing tool. Elling Hamso, the most recognised European expert in this field, will be in Barcelona on 7th February to talk about this important need of the sector in MPI’s training session.
