EIBTM and European Event ROI Institute Partnership
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EIBTM and the European Event ROI Institute have formed a partnership to help meeting, incentive and event planners measure the return of investment for delegates, in response to the fact that meetings and events are the last items of major expenditure still not centrally controlled by many corporations.
European meeting, incentive and event planners have been seeking ways to measure this important return of investment, and to help them secure this, EIBTM and the European Event ROI Institute have introduced the well-proven â