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Dia D Marketing designs and produces ABCrossing Cordoba

Dia D Marketing designs and produces ABCrossing Cordoba

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Dia D Marketing has been responsible for the campaign ABCrossing for ABC Cordoba and Fundacion CajaSur. Under the slogan “Read Me. Change me. Give me”, which took place last December, the campaign consisted in the exchange of books among citizens, for which ABC Cordoba and Fundacion CajaSur put over 30,000 free books into circulation. The […]

Dia D Marketing has been responsible for the campaign ABCrossing for ABC Cordoba and Fundacion CajaSur.

Under the slogan “Read Me. Change me. Give me”, which took place last December, the campaign consisted in the exchange of books among citizens, for which ABC Cordoba and Fundacion CajaSur put over 30,000 free books into circulation.

The selected locations for the campaign were universities and neuralgic spots in Cordoba. As a gift, ever citizen received a book mark which included an explanation of ABCrossing’s philosophy. In 2005, Dia D carried out a similar action in Madrid in collaboration with ABC and the Madrid City Council.

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