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Deporte Total hosts the 1st Congress on Sports Marketing and Sponsoring

Deporte Total hosts the 1st Congress on Sports Marketing and Sponsoring

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Within the sports exhibition Deporte Total, the agency Last Lap has convoked the first edition of a congress on Sports Marketing and Sponsoring, a series of work sessions to discuss the formula of success in the sports advertising sector. The congress will take place on November 23rd and 24th in Ifema, Madrid. Subjects to be […]

Within the sports exhibition Deporte Total, the agency Last Lap has convoked the first edition of a congress on Sports Marketing and Sponsoring, a series of work sessions to discuss the formula of success in the sports advertising sector. The congress will take place on November 23rd and 24th in Ifema, Madrid.

Subjects to be discussed during the Congress are the exploitation of the big names in sports, sponsoring today and yesterday or the fight for audiovisual rights. The workshop will have the participation of various speakers, from the main sponsors in Deporte Total, sportsmen and women, as well as experts, such as the President of the Spanish Olympic Committee, Alejandro Blanco and representatives of brands, such as Repsol, Adecco, Red Bull, or PlayStation, among others.

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