Bye bye plastics
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Since June this year, 39 of its hotels in Spain has started to eliminate and replace single use plastics with alternative eco-friendly materials where the company will successfully prevented the generation of 200,000 kilogrammes of plastic waste in 2018. This consists of actions such as replacing plastic bottles with glass alternatives, substituting plastic bin liners with those made with biodegradable ones and the redesign of amenities and accessories such as pens and pencils. Other areas of the hotels are also being looked into with the replacements of plastic plates, cups and cutlery with bamboo or similiar products.
Thanks to its strong ties to the oceans and seas—more than 80 percent of its hotels boast seafront locations — the ‘Wave of Change’ project also seeks to get both guests and employees involved. In July, all Iberostar hotels around the world organised fun activities aimed at raising awareness of the need to care for our oceans. The hotel lobbies were lined with murals created with guests’ fingerprints, and the beaches became impromptu art galleries with ocean-based figures and patterns traced in the sand. Iberostar guests were able to share their artistic creations through photographs and posts on their social media, using the hashtags #OlaDeCambio and #WaveOfChange.