Business Events, the new book by Dr. Rob Davidson

Each of these chapters looks in depth at the particular characteristics of each sector and offers expert advice on how such events should be planned in order to ensure their success. These chapters are followed by others focusing on destination marketing (the role of convention bureaus), sustainability, technology, ethics, education and training for business events. In each chapter, there are detailed case-studies from all over the world, offering examples of best practice and valuable insights from experienced managers working in each type of business event. Business Events has been written for managers in all sectors of the MICE industry, as well as for university students taking courses in this subject or considering the MICE industry as a career option. It is Rob Davidson’s fourth book on this subject.