Bees, candles and honey in the Bee Movie launching
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Factoría de Ideas organised for DreamWorks Animation and Paramount the DVD launch of the animated movie Bee Movie. The launch took place in Madrid and focused on a kids target. In addition to the screening of the film, the event included a tour through the world of bees, guided by a beekeeper with a real […]
Factoría de Ideas organised for DreamWorks Animation and Paramount the DVD launch of the animated movie Bee Movie. The launch took place in Madrid and focused on a kids target. In addition to the screening of the film, the event included a tour through the world of bees, guided by a beekeeper with a real honeycomb, but also a workshop of candles, two video game consoles with the film, given by Microsoft, and a tasting session of various types of honey. Barry, the bee protagonist of the movie, was the moderator of the event.
