Analysis of the Spanish presenters
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Constantino Romero, Matías Prats and Nuria Roca are the presenters best valued by the population according to the Personality Media’s Barometer. This company, who advises advertising agencies, media agencies and advertisers in the selection of a celebrity for their sales campaigns, conducts the study twice a year with interviews of more than 19,000 Spanish consumers above 14 years old.
This analysis offers information according to different variables relating to the celebrity such as reputation, modernity, ability to generate confidence, categories search (sportspersons, models, actors …), comparatives, evolutionary analyses and ad-hoc studies.
Based on the study, the presenters, considered by the consumers, who transmit new values, fashion, trends and styles, are Jesus Vázquez, Patricia Conde and Kira Miro.