An original contest selects micro-comics for bottles
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Wineries are a very traditional business, but they have emerged in recent years as remarkably innovative in its communication. Latest initiative: Martín Berdugo launches a contest of mini-comics, whose winner will be displayed on their bottles. An exhibition will complete the action.
This winery, from the Ribera del Duero region, organises this contest in order to “bring wine culture to young people, demystifying it as an exclusive product.” The theme of the contest is the graphic story of “a good moment.” The work must be handed out before the 23rd of August in www.martinberdugo.com. The winning story will illustrate a special edition of bottles and its author will enjoy a weekend of wine-tourism. The winery will also conduct an exhibition of selected works. Another example of participation of the target…
