An initiative to measure the economic global importance of the meeting industry

A major worldwide communications campaign has been recently launched at EIBTM 2006 to ensure that everyone working within the meetings industry recognises the importance of adopting a form of Tourism Satellite Accounting to measure the economic global importance of the meetings industry. The campaign is being organised by the International Congress and Convention Association (ICCA), Meeting Professionals International (MPI) and Reed Travel Exhibitions (RTE), who organise five meetings and incentive events, including EIBTM in association with the World Tourism Organization (UNWTO).

The partners, who have been working together for more than three years, have recently published the report ‘Measuring the Economic Importance of the Meetings Industry. Developing a Tourism Satellite Account Extension’. The report recommends that the industry adopts a form of Tourism Satellite Accounting as a viable means of achieving official universal industry recognition and status as a major economic driver. The meetings industry measurement initiative is being closely monitored by the UNWTO as a possible pilot for travel and tourism sub-sets which do not currently measure performance.

Leigh Harry, ICCA President said that the Steering Group’s main task in the months ahead was to ensure that every single person working in the industry was aware of and understood the importance of the initiative. “We need to touch everyone at every level”, he said.” Where ever possible, presentations will be made at major industry events during the year.

Didier Scaillet, Director of European Operations and Global Development for MPI agreed that education would play a significant role in a successful conclusion to the initiative. “The publication of the report is just the first baby step in a new era for the industry, but there is much still much to be done. But unless we achieve global awareness and goodwill as well as a fundamental understanding of its part in the success of our long term future, this will come to nothing.”

The detailed report are available at: www.mpiweb.org; www.icca.org; www.reedtravelexhibitions.com ; and www.eibtm.com. A dedicated email address has also been set-up for help and advice: info@meetings-measurement.com.