All about Face-to-Face
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Grupo eventoplus is the Spanish Hosted Media for AIBTM and we caught up with some of our industry players from Spain here exhibiting at the show about capturing the American market.
“To reach the American market, we need to do it face-to-face. They want to touch and experience the product and the current situation today is an opportunity”, Christoph Tessmar, Director, Barcelona Convention Bureau.
“For the Americans, this is a great year come to Spain. It will now cost them 15% less to get the same service and quality, due to the drop in the Euro”, Alessandro Sansa, director de Madrid Convention Bureau.
Starting 2013, the show´s location will rotate between the cities of Chicago, Illinois and Orlando, Florida, which are both major hubs of the meetings industry. See ya next year!