AIBTM creates a market focus spotlight on Europe
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Europe attracts more than one-third of all U.S. Business Travellers who travel overseas for business. Taking this into account and in order to facilitate contact between European exhibitors and US buyers, AIBTM will include a new networking, which will take place within a Hosted Buyer Lounge: all European exhibitors will have the opportunity to connect with Hosted Buyers in this one-hour networking session.
Hosted Buyers who have selected Europe as a preferred destination in their application to register will automatically have this networking hour in their diary of appointments and at the end of AIBTM, the list of Hosted Buyers that attended the session will be shared with the European destinations.
This year´s AIBTM Hosted Buyer registration process has gone live and applications have opened to over 5,000 industry professionals. AIBTM is expected to deliver over 20,000 Pre-Scheduled Appointments between exhibitors and Hosted Buyers and up to 30 appointments for each Hosted Buyer over the 2 days of the event.
“We have been working closely with European exhibitors to enhance their experience at this year´s show and as there is clearly an interest in outbound business from US buyers, this new networking feature should provide a great opportunity”, said Craig Moyes, Portfolio Director, IBTM Global Events Portfolio, Reed Travel Exhibitions.
More information on www.aibtm.com
