A sold-out third edition of Sports and Events Europe celebrates its success doubling the number of participants

The third edition of Sports & Events Europe was a “sold-out” success with twice the number of participants compared to the previous edition: 270 Sports travel and meeting professionals came from 29 countries, with an equal number of 115 participating companies of buyers and suppliers.

An agile format to do business and a fun environment to build lasting relationships

One of the big success of the workshop is the knowledge in the design of the event, thanks to 24 years of experiences of producing effective business events of the organising company. The design of the event combines the power of doing business in dynamic environments, unique formats to create “serendipity” moments to strengthen relationships through original and fun activities, the selection of emblematic venues in Calvià. Participants enjoyed a selection of activities such as Tennis Wimbledon Experience in the Mallorca Country Club, a Golf clinic in Golf Santa Ponsa, a tour in Palma Old Town Tour, yoga in Kimpton Aysla, kayak in Porto Adriano, hiking and a local herbs workshop in the Finca Galatzó.

“The core of the event is to bring buyers and suppliers to build and live two days together, where at all times, from breakfasts, lunches and dinners, to all the activities that we organise, we ensure that they have the best setting for endless networking opportunities, far beyond the pre-scheduled meetings,” comments Aldo Merolla, Business Development Manager of the workshop.

Growing an international community of Sports Travel and Meetings professionals

Sports & Events Europe has an international focus. “Even though we have been organising the event in Spain and with mainly European players, the projection of the event is international. In this edition, we have participants coming from USA, South Africa and Turkey, the potential to pass more geographical borders is immense,” adds Aldo. “We are contemplating smaller events which will be held in different continents and held throughout the year to keep this community growing.”

Sports travel, an industry of business oppotunities

“Sports tourism and sports events are a dynamic industry, and probably the one with the most growth and demand within tourism as shown by data from World Tourism Organisation. In Sports & Events Europe, we have been able to create this meeting place where offer meets demand, connecting multi-sports players, agencies that organise events in different fields of sports: football, golf, cycling, swimming,… even meeting and incentive professionals where sports is becoming an important part of the programme,” concludes Aldo.

Málaga 2025

“During the closing of the event, host cities of previous editions were presented with a trophy. The Organiser also announced Malaga as the new host city for its fourth edition in 2025. City Councillors representing Tourism and Sports, Jacobo Florido and Borja Vivas, were present to sign the agreement. “Malaga further strengthens its status as a premier destination of hosting major Sports events,” affirms the Málaga City Hall.

A special thanks to our Sponsors and Partners

The event was made possible with the support and participation of Calvià City Hall as the host city, Florida Sports Coasts and Malaga City Hall as Platinum Sponsors, VIP Events Team USA as Sponsor and Hotel Melia Calvià Beach as the host venue.