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5000 apples invite IESE students to New York

5000 apples invite IESE students to New York

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The Snow White witch had nothing to do with that. Unique, an advertising and events agency, surprised the IESE business school students, with an apple as a personal invitation to the ex student congress in New York in October 2009.

The idea: besides surprising people with an uncommon invitation format, and identifying the message with the Big Apple city, was to present this meeting as a way to get access to fresh ideas. Bite the apple!

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