3rd World Sports Tourism Congress (WSTC) closes with a call for the legacy of sports tourism in destinations
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It was talked about:
Innovation: The need to invest in technology to enrich visitor experiences is a reality. Operational efficiency through virtual reality, smart systems, augmented reality, smart venues, personalised recommendations driven by AI can be very powerful tools for improvement in this sector.
Infrastructure: The value of multi-purpose, sustainable sports venues that promote year-round engagement. From environmentally friendly construction and operations to energy efficient technologies, ensuring that sports venues align with global environmental goals and attract conscientious travellers.
Impact of sporting events: Both mega-events and amateurs with a smaller reach play a key role in driving tourism, as community engagement and the generation of economic benefits in destinations is key to driving the work of sports tourism.
Collaboration: The creation of partnerships between governments, local communities and sport entities to address common challenges is now a reality. Collaboration is a key to driving sport tourism globally.
UN Secretary-General for Tourism, Zurab Pololikashvili, said: ‘This Congress, as well as the entire line of activity on Sport Tourism developed by UN Tourism through the Department of Affiliate Members and Public-Private Partnerships, represents the continuation of a path we embarked on several years ago. The World Sports Tourism Congress was designed as a platform to exchange and generate knowledge, showcasing best practices and fostering connections. By working together, we can make Sport Tourism a key driver of economic diversification for destinations around the world’.
