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TrendWatch survey finds marketers recognize the value of face-to-face events
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TrendWatch survey finds marketers recognize the value of face-to-face events

Event marketing is growing in importance to marketers, according to the TrendWatch survey, co-produced by TBA Global and Event Marketer magazine. Marketers (85.5% of those surveyed) say they’re implementing marketing efforts at the same, or more, events than three years ago. Approximately 89% believe they’re gett ...

Reinventing the accommodation experience in hotel: Room 2.0 TM
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Reinventing the accommodation experience in hotel: Room 2.0 TM

Swisscom’s Hospitality Services have launched a new service: Room 2.0TM, the first internet service of this type, according to the company. Through information and communication services based on the web 2.0, the product offers a direct response to the business needs of those who stay at the 2,300 associated hotels. Th ...

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