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MKTG launches ROX, an event ROI measurement tool

MKTG launches ROX, an event ROI measurement tool

Since the emergence of the concept of event ROI about 15 years ago, ROI has been a concept sought-after but rarely understood or put into practice. No surprise: measuring something as deep and multi-faceted as the impact of a live marketing action is quite a challenge. But on the other hand, the need and desire of brands to ...

Study on impact of coronavirus on European convention sector

Study on impact of coronavirus on European convention sector

The Strategic Alliance of the National Convention Bureaux of Europe has released the results of a study on “The Impact of Coronavirus on Europe’s Convention Sector”. The analysis, prepared by Tourism Economics, aims at providing a constructive narrative of the meetings and conference sector’s pathway through the crisis, towa ...

Event Tech Live shows technological innovations again
ALL · Londres

Event Tech Live shows technological innovations again

By Paula Rey The event dedicated entirely to event technology, Event Tech Live, returns one more year. The Old Truman Brevery in London will host exhibitors, sessions and round tables to update on technologies, trends and contacts. You have to wait until the 6th and 7th of November, but we can already reveal some secrets of ...

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