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MPI completes its range of tools on SMM

MPI completes its range of tools on SMM

As readers of eventoplus.com, you probably know our love of SMM, a method to define an event strategy: communication codes to apply in all events, ways to experience the brand, measurement methods, briefing methods, definition of who has to be involved and in what stage. In a nutshell: stop reinventing the wheel. MPI, who sh ...

Wasabi takes a stake in Quantum to enter the world of big data

Wasabi takes a stake in Quantum to enter the world of big data

 No doubt big data, or the ability to capture and analyze data to better understand the target, their behavior, the effectiveness of communication actions, emerges as a new key for agencies. The agency Wasabi accepts the challenge and announces that is taking a stake in a company specialized in this subject. ¿Pioneer of a ne ...

ibtm america

ibtm america

Interest in the latest event technology is high according to ibtm america post show research with 95% of Hosted Buyer indicating that they want to see ...

Spain, destination most demanded by US  buyers
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Spain, destination most demanded by US buyers

 Olé! Spain is ranked as number one European destination among attending Hosted Buyers at ibtm America. The show, taking place June 15-17 at the Gaylord Opryland Resort & Convention Center in Nashville, is gearing up to deliver business opportunities to European meetings and events suppliers with Hosted Buyers having spe ...

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