Case Studies

New formats, technology and even gamification in EuroEcho-Imaging 2015

A new cardio congress for the Seville venue: after Heart Failure Congress in May 2015 with its 4,800 attendees, FIBES hosted Euroecho-Imaging Congress ...

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How Sage boosted employee engagement with interactive technology

Another example of engagement and content generation thanks to technology... In O ...

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The tech winner of the year: Initlive

Manage your teams in a more productive and efficient way. That is the idea behin ...

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CPhI Worldwide gathers the pharma world in Madrid

It is the world´s leading trade fair for pharmaceutical ingredients, and the lar ...

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Herbalife dazzles in the Palau Sant Jordi

More than 17,300 people were cited to the Palau Sant Jordi, in one of these mega conventions like Herbalife knows how to organise. The goal: to introduce the company´s new product (CR7 Drive created in collaboration with Cristiano Ronaldo), and train Herbalife EMEA distributors. An important point: most important distributo ...

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Four Roses Bourbon Fest : cowboys and bourbon

From Kentucky to Madrid, without losing on the way the country, the rodeo, the l ...

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Dramatizing the Yin and Yang to communicate the merger of Whirlpool and Indesit

Branward agency asked ACME to develop for Whirlpool a theatrical action of the ...

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2,800 delegates in FIBES for the 91th SEO Congress

For the fifth time the Exhibition and Conference in Seville Fibes hosted the annual meeting of the Spanish Society of Ophthalmology (SEO): 2,800 attendees, an intense educational programme... and some interesting innovations that we bring here, after talking to its director, Marylin Garcia-Sicilia.

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New ideas for pharma events: ITB dmc organizes an offshore hackathon

What is this cool new creative format? The fusion of "hacker" and "marathon" seeks to resolve a particular cha ...

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Iberia Express deploys technology and creativity to fly without taking off

Express Experience has been the event for the airline to celebrate its third anniversary, reaching the figure ...

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Tower Run, a race to New York skyline

Viajes El Corte Ingles, NYC&Company and Iberia were behind this vertical race to promote the city of New York and its flagship marathon in an orig ...

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The Great Challenge, gold awards of best motivational event for Casanova

No small feat: this group challenge by which the company´s team had to collective ...

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Jameson and its picnic to cheer up urban summer in the city

Because summer is not only beach and sea, but also in the city the summer can be ...

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4,800 cardiologists gather in Seville for the Heart Failure Congress 2015

4,765 delegates, 101 sessions, 260 faculty, 1,766 abstracts... these are a few f ...

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A global race where the finish line chases runners

Last weekend the solidarity race Wings for Life World Run was held. A race to raise funds for the cure of spinal cord injury which was held simultaneously in 35 cities worldwide. The goal: highest possible number of participants to raise more funds. The solution: organize a race in which everyone can participate not because ...