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Case Studies

More than 30,000 books released in Madrid
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More than 30,000 books released in Madrid

The biggest release of books in history: The Bookcrossing campaign organized by the agency Balthazar for Mahou and the municipality of Madrid took place on 14 November in the capital. More than 30,000 books reached the freedom... 

Mini Countryman rocks the city
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Mini Countryman rocks the city

Calle Serrano is about to reopen after being closed for repairs. The fashionable Mini car (the Countryman) did not miss the chance and went to their potential audience with a show at the prestigious street. This action was run by the agency MagicTouch.

Coca-Cola be happy
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Coca-Cola be happy

On 19 and 20 October there was an unusual event: the 1st Congress of Happiness or ...

Eventoplus