By Paula Rey Our 2019 market research identified festivalization as a trend. There are many clear examples of this trend in events related with design ...
Articles
Imagination, creativity, innovation, leadership and social values. Who would no ...
By Paula Rey Anyone who is involved in the international market can notice that ...
By Asun Paniagua Recently we told you about the case of ESTRO, the great medical ...
Advertising
We introduced the interesting PCMA & Steelcase’s study about the attendee’s behavior at their last conference, Conventing Leaders in San Francisco (USA). Through observation and surveys, they built a ‘photo’ of the assistant’s specific experience, showing their assessments and frustrations. This report from the PCMA Foun ...
By Tivi Gimenez There are several ways to reflect the philosophy, energy and ima ...
What if you thoroughly analyze what the attendees do at your events, the specific ...
It may not be as well-known a brand as its cousin (and good friend), the Mobile W ...
Advertising
Monterey Car Week & Concours D’Elegance, held in Monterey, California, is where thousands of car enthusiasts see and experience classic, exotic and new cars. Leading brands use this opportunity to connect with this attractive customer segment and share their new product offerings by offering custom driving experiences. S ...
Our senses detect a higher quantity of information that our brain is able to process. Thus attention is what he ...
The winner of the IBTM awards for the best new technology in 2017 was a company that could bring our sector int ...
Advertising
Biometrics, blockchain, bots, augmented reality ... the horizon of technologies within reach of our events is wide, but which will be the one that trul ...
When a topic generates too much buzz, it often has the risk of being more ‘hype’ ...
Can an event briefing and its execution plan be fixed, in an age where the busine ...
Festivals are probably the coolest events, those which spark more passion and off ...
If someone ever doubted the importance of the space of an event, consider the Cirque du Soleil. Sure, the artistic part is wow!, but a significant part of the experience is going to their amazing tent (like the one we show on this photo), a space which evokes creativity, special event, with a bit of a retro touch. So organiz ...
We all want to be more sustainable but as we often see in our editorial and resea ...
By Eric Mottard What happens to us, when it is difficult for us to define our ve ...
Stuck between a narrative which sentences DMCs to a certain death… and the realis ...
