Articles

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2009, year of the ROI?

It has been on the agenda for a few years but the economic situation could place ROI in center stage.

Agencies

10 creative options for events

Creativity can be a vast world and each team has its own art and methods to devel ...

Agencies, Agencies

Golf destinations: Swinging events

"87% of the executives of the 500 largest companies in the world play golf, and 4 ...

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Aline Berardo, Cointreau Brand ambassador in Spain

Aline Berardo is Cointreauás comunication manager in Spain. She explains to us he ...

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Men with a vision: Sebastien Tondeur (MCI) and Padraiac Gilligan (Ovation)

We sit down with Sebastien Tondeur, head of the corporate division of MCI and Padraiac Gilligan to discuss the market today and tomorrow. Welcome to the MCI vision.

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What do the companies expect from their agencies in terms of creativity?

Head in the clouds… but feet firmly on the floor. We talked with corporate ...

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Paul Kennedy explains the new trends in our industry

Paul Kennedy, head of Reed Travel Exhibitions, explains the new trends in our ind ...

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Men with a vision: Sebastien Tondeur (MCI) and Padraiac Gilligan (Ovation)

We sit down with Sebastien Tondeur, head of the corporate division of MCI and Pad ...

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Dealing with complaints

Many things happen at the same time during an event. Some attendees may be unhappy, whining and even nasty. Here are some ways to deal with complaints.

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Dealing with complaints

Many things happen at the same time during an event. Some attendees may be unhappy, whining and even nasty. Her ...

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Your attendees deserve a stress-free travel

Do you remember Tom Hanks in the film The Terminal, in an Kafka-style airport environment of which he can not e ...

Marketing / communication

Maarten Vanneste writes a manifesto to look after the meeting contents

One day our industry will wake up and wonder how it can all have been so blind for so long, and Maarten Vanneste, with the “Meeting Architecture& ...

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Catering backstage

The waiter brings the dish onto the table, everything seems very simple

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Return on Objectives, measuring the real value of events

International event planners are starting to use Return On Objectives (ROO,3), mo ...

Marketing / communication

The potential of the virtual events

Professionals from the sector know that virtual events will not substitute to fac ...

Marketing / communication, Marketing / communication

Sponsorship, the link between brand and consumer

Formula 1, American’s Cup, football Â… they all have one thing in common among the fans: passion. Sponsorship is one of the most effective ways of communication and one that most involve the consumers. We give you some tips to bear in mind if you are thinking to sponsor some event. Not only sports Â… […]