Articles

¿Is the event location more important than its content?

This is at least the surprising conclusion of a European Meetings Industry report presented at EIBTM 2008 by The Right Solution, named:

Research and studies, ALL

Famous Rob Davidson tells us about the state of the market

His report for EIBTM is eagerly awaited every year by our industry´s professional ...

Agencies, Agencies

Rountable between large Spanish agencies and automotive meeting planners

The Club para la excelencia (association of seven large Spanish agencies: Día D, ...

Agencies, Agencies

Music, a direct connection with the target

The power of music can change our perception of a space or an event. We analyse h ...

Research and studies, ALL

2009, year of the ROI?

It has been on the agenda for a few years but the economic situation could place ROI in center stage.

Agencies, Agencies

10 creative options for events

Creativity can be a vast world and each team has its own art and methods to devel ...

Agencies, Agencies

Golf destinations: Swinging events

"87% of the executives of the 500 largest companies in the world play golf, and 4 ...

ALL, ALL

Aline Berardo, Cointreau Brand ambassador in Spain

Aline Berardo is Cointreauás comunication manager in Spain. She explains to us he ...

ALL, ALL

What do the companies expect from their agencies in terms of creativity?

Head in the clouds… but feet firmly on the floor. We talked with corporate clients to understand better what they expect from their creative agencies. Here are a few tips agencies may want to pay attention to!

Research and studies, ALL

Paul Kennedy explains the new trends in our industry

Paul Kennedy, head of Reed Travel Exhibitions, explains the new trends in our industry and reveals the most imp ...

ALL, ALL

Men with a vision: Sebastien Tondeur (MCI) and Padraiac Gilligan (Ovation)

We sit down with Sebastien Tondeur, head of the corporate division of MCI and Padraiac Gilligan to discuss the ...

ALL, ALL

Men with a vision: Sebastien Tondeur (MCI) and Padraiac Gilligan (Ovation)

We sit down with Sebastien Tondeur, head of the corporate division of MCI and Padraiac Gilligan to discuss the market today and tomorrow. Welcome to th ...

Ideas and tips, ALL

Dealing with complaints

Many things happen at the same time during an event. Some attendees may be unhapp ...

ALL, ALL

Dealing with complaints

Many things happen at the same time during an event. Some attendees may be unhapp ...

Proveedores, ALL

Your attendees deserve a stress-free travel

Do you remember Tom Hanks in the film The Terminal, in an Kafka-style airport env ...

ALL

Maarten Vanneste writes a manifesto to look after the meeting contents

One day our industry will wake up and wonder how it can all have been so blind for so long, and Maarten Vanneste, with the “Meeting Architecture” book, will have had some responsibility in that awakening..