Since 2000, Martin has dealt with word-of-mouth, viral marketing, and how to make advertising and communication more efficient by tapping into informal ...
Articles
Sponsored content They fascinate our industry: pharma companies base their communication mostly on ...
With the global financial crisis hitting event budgets, meetings professionals ne ...
Izania Downie leads Eventia, the main British association of events and meetings ...
Advertising
Sponsored content It´s a very well known fact that a good event uses a variety of resources to communicate: decoration, music, venue, entertainment, etc. But a recent trend is the development of catering as a communication tool in events. And just like anything in an event, catering has an obligation to innovate and can use many resources for ...
Rohit Talwar, CEO of Fast Future, is a futurologist who is currently analysing th ...
ACER, the Taiwanese computer company, just presented its new line of business (sm ...
Every generation is different from their fathers but Gen Y has such a different w ...
Advertising
Simon Cope established GFG - Generation for Growth, a business development and marketing services consultancy in 2007. As an expert in pharmaceutical laws and regulations, we asked him for an update on this essential industry.
This is at least the surprising conclusion of a European Meetings Industry report presented at EIBTM 2008 by Th ...
His report for EIBTM is eagerly awaited every year by our industry´s professionals. We got the opportunity to g ...
Advertising
The Club para la excelencia (association of seven large Spanish agencies: Día D, Global Events, Mac Guffin, Quum, Staff Eventos, Sörensen) organised a ...
The power of music can change our perception of a space or an event. We analyse h ...
It has been on the agenda for a few years but the economic situation could place ...
Creativity can be a vast world and each team has its own art and methods to devel ...
"87% of the executives of the 500 largest companies in the world play golf, and 40% do it for business", according to a Fortune Magazine study. The golf-business combo works.
Aline Berardo is Cointreauás comunication manager in Spain. She explains to us he ...
Head in the clouds… but feet firmly on the floor. We talked with corporate ...
Paul Kennedy, head of Reed Travel Exhibitions, explains the new trends in our ind ...
