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Axe celebrates European Music Day with a silent concert
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Axe celebrates European Music Day with a silent concert

 The brand true to its line of bold and innovative communication and following the claim of his latest television campaign,#aléjatedelruido (#keepoutfromnoise), gets into the territory of music on occasion f the European Day of Music. The commemoration rules and there was frees live music by spanish rock band Izal, but to gi ...

Five tips to measure your event in an imperfect world
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Five tips to measure your event in an imperfect world

 Do you know the Jack Philips methodology for ROI measurement has been defined for training, before being adapted to the event sector? It is we a method that goes far beyond the measurement of commercial events. In any case, without thinking of a perfect, financial measurement, this methodology provides some useful keys to a ...

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