They have often been presented as cats and dogs: creatives and producers are seen as enemies, as people who have to live and work together but with fre ...
564 articles found in the newspaper library
We wonder whether the frenetic pace of the events sector in Spain is the same in ...
It is probably one of your key challenges today: finding, retaining, motivating a ...
It's funny: when organizing an event, two elements that are always taken into con ...
Advertising
It is a complex notion, but incredibly promising. Legacy (simplistically, we can sum it up as the positive impact an event or meeting has on the destination in the long term... but as you will see below, it is difficult to define) changes what an event is for a destination. In short, it is about moving from a direct economic ...
Just a few months ago we discovered ChatGPT and today it is part of our daily lif ...
Incentive trips motivate, generate bonds between attendees and reinforce the feel ...
A wellness activity by the poolside of the Gran Hotel Central; a networking coffe ...
Advertising
It has been almost 10 years that Eric De Groot and Mike Van Der Vijver published the first complete book on meeting design, a science which was just born then. And we loved it! They are back with another book: “Meetings, by design or by default” in which they expand their ideas in a highly practical format, reviewing the var ...
Probably never before has a conference of MPI been so eagerly awaited. The yearly conference of MPI Europe, the ...
Interview Alexander Alles from NetZero
Advertising
You probably have seen it, perhaps tried it: ChatGPT could be the greatest technological revolution in recent years, one that makes us understand the p ...
If you don’t measure, you don’t know. And if you don’t define objectives, you pro ...
You know step 1 in your job as an event professional is to understand your public ...
If you want to understand a sector, better than a big market study (and easier), ...
For quite a few years now, there has been no doubt of the power and importance of neuroscience as a key tool for meeting planners… or for any professional working with others. Neuroscience helps us understand the drivers of decision and behaviour, and make better decisions especially when it comes to influencing or convincin ...
If you are tired of the conversation around sustainability, get ready for more, m ...
A surprising ICCA Best Marketing Award this year, with a winner who could look li ...
We have seen in another article how the value of our industry is shifting from to ...
