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564 articles found in the newspaper library

Networking and learning, the top reasons for attending events

Networking and learning, the top reasons for attending events

In its current research phase, "Redefining Event Attendance", the Future Meeting Space (FMS) innovation network is exploring why people choose to attend or not to attend in-person business events in the future. The GCB German Convention Bureau e.V. and the Fraunhofer Institute for Industrial Engineering IAO, together with th ...

How festivals bring tribes together and what this teaches us about human beings II
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How festivals bring tribes together and what this teaches us about human beings II

Time to put a little science into analyzing events! Time to analyze human behavior, the motivations for attending and behaving in this or that way, in the event “par excellence”: the festival. To analyse this, we spoke with Nico Didry, professor of ethnomarketing at the University of Grenoble Alpes as well as event designer, ...

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