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Technological innovations at the Olympics

Technological innovations at the Olympics

The Olympic Games are a golden opportunity to introduce technological innovations in events due to their global nature and high budget, so their editions usually set precedents in terms of new technologies, which are always interesting to analyze for our sector. This year there has been innovation in various aspects, many of ...

Five trends according to Diageo

Five trends according to Diageo

The drinks giant Diageo is very much part of our lives and follows trends and changes thoroughly. So much so, that they published a trend report, highlighting five trends and changes in society that any marketer should understand. We talk about trends and how we can apply them to events with Ursula Mejia Melgar, marketing di ...

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