Tuscany

Situated in the heart of Italy, Tuscany is one of the most attractive regions for MICE tourism. Thanks to its position, it is easy to reach from all over the world as well as from all the other Italian regions. Its special geography offers a wide range of possibilities: here you can find the famous Tuscan countryside with its vineyards and green hills, a series of different and characteristic historical cities centers… but even the seaside. You just need to pick out your preferences and select then the best scenario to hold your event! Tuscany boasts indeed 284 ideal venues for conferences, events, conventions, incentive travels and product launches; in particular, there are 3 main congress centres, 36 special venues and around 200 different conference hotels.

Tuscany MICE is a project of Destination Florence Convention and Visitors Bureau and it has been developed by Toscana Promozione Turistica. This official partnership allows the promotion of the main destinations in Tuscany which are perfect for MICE tourism and it renews the branch of the Meeting Industry in Tuscany. Thanks to this specific role, Destination Florence CVB draws on its know-how in order to foster all the benefits that Tuscany can offer to host conferences and business events.

With the aim indeed to promote this huge MICE offer of the whole region, Destination Florence CVB has decided to gather it together and create the Tuscany Meeting Planner Guide. Here you can find more than 300 qualified providers of the tourism field of the whole region. Thanks to this tailor-made tool, you can plan any kind of event, focusing on all its different aspects and details. There are so many exclusive and uncommon Tuscan experiences you can choose from in order to make your event unique (eg. blind wine tasting, cooking classes, discovery of the destination through the 5 senses… just to name a few).Moreover, using the Tuscany Meeting Planner Guide means cooperating with all these partners and be guided at the same time by the full and free support of the Destination Florence CVB, which is the real intermediary for the destination and always ready to open you doors that are not generally open to the public.