By Paula Rey Our 2019 market research identified festivalization as a trend. There are many clear examples of this trend in events related with design, fashion, culture... But the feeling and atmosphere of a festival can also be transferred to MICE. The FRESH Conference held in Turnhout (Belgium) from 13th to 15th October, has left us some keys to festivalise. We bring them to you.
Bélgica es el destino perfecto para MICE. Dinámica, culta, divertida, plurilingüe… Con frecuencia llamada la Esencia de Europa, Bélgica es un país de gente amable y acogedora, donde coexisten 3 idiomas.