Xbox performs a futurist pop up in Madrid
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Due to the launch of the latest Xbox 360 technology, Kinect, the agency La Dispensa created the Casa Kinect, a pop up whose is to catch the player in another reality. Fans of recent developments in the field of video games can try this new game system without controls, performed by Microsoft´s console.
Each space is therefore completely acclimated: real obstacles, forests, a zen area and a scenary made of graffiti form the background of this 360 º adventure. A reception, a commercial area, a meeting room and catering service complete the experience. “Kinect Adventures”, “Kinect Animals”, “Kinect Joy Ride” and “Kinect Sports” are just some of the applications that can be discovered at the installation in Madrid until 14 November. The video game world has committed to become more and more realistic. This initiative by Xbox brings a total experience to consumers. Success guaranteed.
