WWP takes the SEAT Ibiza around Europe like a jewel
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Three months, 20 countries, 216 cities, 4.5 million direct contacts... these were the effects of the event which won the prize as best promotional event in the latest edition of the eventoplus Awards. We remind it to you here.
The agency Weirather-Wenzel & Partner S.L. (WWP) organised for SEAT this “new SEAT Ibiza tour-the jewel transport”, a special tour to launch the new SEAT Ibiza in European markets. The idea was to treat the new car as if it were a jewel. To carry out this idea, the car was exhibited from April to June 2008 in the most important European cities in three transparent trucks as if it were a piece of great value. The route stopped by 216 cities and included large sports events like the Formula 1 Grand Prix in Barcelona or the World Touring Car Championship in Valencia, maximising its communication impact. A system on the trucks made it possible to quantify the impacts achieved by this action: 4.5 million. Bingo!
