Villa, Llorente and Xabi Alonso: guests exception of adidas street marketing
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The creativity of "adidas Original" comes to his second round. Internet, direct marketing, street marketing and social networks come together in this new event created by experiential marketing agency Sineus.
The idea began as a t-shirt design contest, but two dimensions were few, so the shirt became a vinyl doll urban artists and clients would customize to become objects of worship.
Bloggers of the world of sports and urban fashion were present. Villa, Llorente and Xabi Alonso designed his doll and artists Zeta and Karras Montserrat created live two large reproductions of art toy.
