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The city of Valencia keeps offering a good setting for brands communicating a dynamic and sporty image, in keeping with the lifestyle of Formula1. An example of this was the Ferrari action which took place after the World Finals: a parade through the city with the older models of the Italian team.
The most important streets of the city hosted the luxurious parade of the Ferrari Maranello team. 10 of the 33 super sports FXX which exist worldwide were part of the exhibition, and more than 120 road vehicles arrived from France, Portugal and the rest of Spain. This festival, called “Il Cavalino rampant,” had its finale with an exhibition at the Circuito Ricardo Tormo de Cheste.
