The streets of Madrid and Barcelona invaded by rock music
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There is no need to have the talent of Freddie Mercury or Jimmy Hendrix to experience the adrenaline of Rock and roll. For the launch of Guitar Hero, a video game for players to experience music as a rock star, the company left Mpp marketing in charge of bringing the Guitar Hero World Tour to the streets of Madrid and Barcelona.
During May and June, a transparent vehicle will carry the videogame experience to universities and shopping malls. The truck simulates a recording studio, and invites people to get on stage and have the experience of playing the guitar, drums or singing, like in the game. Behind the glass, the public will decide whether to applause or boo.
