FINDER
ALL

The Bacardi Academy offers an intense brand experience

The Bacardi Academy offers an intense brand experience

Share news

< 1 min. de lectura

Listen

eventoplus
eventoplus
What is ‘NetZero Events’, the international commitment of the MICE industry? What do ChatGPT and artificial intelligence for events mean? Companies still far from defining sustainability targets in MICE
We all know that rum Bacardi came from Cuba but we didn´t know that the person who founded the brand was originally from Sitges. That is why the brand just chose the Catalan coastal city for its academy.

The Bacardi academy is an exhibition about the brand history which offers different activities about how the rum was produced, the brand´s history, as well as workshops to make cocktails. And of course a lounge bar to just enjoy the product. Previously, this exhibition was set up in Madrid, where it was for a few months.

Related news.

See all news

Resources

Podcasts

We analyse the best practices of experiential marketing, its trends, its contribution to brand strategy... Welcome to Experiential by Grupo eventoplus

Informes

Do you want to evaluate the success of your event? We show you how to do it. Pay attention!

Pregunta al experto

Do you have questions that you don't know who can answer? Send us your question and we will look for the expert who can best answer you among all the professionals who read us.

Eventoplus