Terra Consultoría de Incentivos combines a sports event with market research
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Padel seems tobe trendy in our industry. After those organised by Kuoni Destination Management and the Costa del Sol Convention Bureau, here comes another example. Terra Consultoría de Incentivos organises one to thank its clients, but will combine the tournament with some market research about the effectiveness of this format, in terms of commercial deals and brand awareness. It will organise a poll with participants and will give the results to all interviewees.