Saint-Gobain Point P organises its own exhibition

The idea is simple: rather than (or in addition to …) participating in a classic trade show (open to different brands), a company creates its own products exhibition, for its customers. Of course it has its cost, but it is a great way to be the star of the show and allow the customers to see the whole company catalogue. 

Following this idea, Saint-Gobain Point P (building materials distributor) organized Novimat, which will take place every two years and whose edition took place in last November at the Fira de Cornellà near Barcelona. Over 2,000 attendees participated in this 7.700m2 area private show, only for Saint-Gobain Point P clients, in which 120 suppliers presented their products. Two zones were set for the demonstrations, inside and outside the venue.