Sailors are surprised by a Ron Brugal summer campaign
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The agency Targeting Link Thinkers took its parties offshore in this marketing campaign for Ron Brugal. During the summer, the "Commandos Nautical", with Ron Brugal experts bartenders, anchored off the Spanish coast to surprise sailors with a refreshing cocktail. A well equipped catamaran has transformed these characters into real cocktail pirates...
The Balearic Islands, Valencia and the Costa Brava are some of the places chosen for this action. Besides cocktails, sailors are also invited by the crew to participate in free and customised cocktail workshops.
This initiative is part of the Ron Brugal parties plan for the summer, which aims to promote the idea of sunset as the best moment to have a cocktail. Around 35 parties have been organised. Both actions have been developed by Targeting Link Thinkers.
