Renaissance Hotels opens in Barcelona with lifestyle flair
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In this experiential event, participants discovered the hotel whose lifestyle positioning was highlighted by a series of animations and decorations, such as a capsule of FASHIONART, a project in which a number of artists customise clothing on mannequins. To illustrate the “Navigator” (an expert in Renaissance indicating each guests the hidden secrets of the city), a room had several screens hung in the air, in which some original proposals were projected as if it were the Navigator. The “Renaissance day” was represented on the wall of a room, in which a simulated line on an electroencephalogram alternated more and less animated moments (peak, of course: around the hotel!). One of the specialties of the hotel, cocktails, had his own room in which video art projected a DIVA, with textures and evocation of rum. A great video mapping on the facade of the hotel completed the event: apart from purely aesthetic elements, the hotel thanked the city of Barcelona – a show visible from the nearby Paseo de Gracia. The house vocalist Rebeka Brown conducted a performance that is part of RLife Live. The event was attended by some famous faces, like Mayor Jordi Trias or the U.S. ambassador in Spain.