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Publicis surprises superstitious pedestrians on Friday 13th

Publicis surprises superstitious pedestrians on Friday 13th

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Myths and legends have local versions. While in Spain the superstitious fear Tuesday 13th, other countries are afraid of bad luck on Friday 13th.

The German headquarters of the Publicis group organised a street marketing action for insurance company Zurich. Some Berlin streets were filled with broken pots,in which small cards said: “Today is Friday 13. Are you insured? Zurich. Because things happen”.

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