Panasonic shrinks Londoners x8
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To explain the power of the x8 zoom of the new Panasonic Lumix ZX-1, British agency Akga installed in the streets of the city gigantic objects, so that Londoners could feel sympathy for the Lilliputians, the tiny inhabitants of Gulliver´s Travels, and understand graphically the powerful zoom of the new camera.
A plastic cup, a chestnut and a giant park bench surprised Londoners. The guerrilla action, which set up huge objects in London´s busy public areas, was completed with an online contest on Facebook. In the Panasonic8x Life profile, users could upload their own pictures which reproduced the effect of giant objects. The prize? A trip to the Vancouver Winter Olympics 2010.
