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Nokia sets up a beach in downtown Madrid

Nokia sets up a beach in downtown Madrid

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Economic crisis in Spain, and people cancel their holidays? Nokia found a way to improve their summer and get some good branding on the way...

In an action designed by Ketchum, the Finnish company decided to set up a beach for three days in the central Plaza de Santa Ana in the Spanish capital, with DJ, bars, capoeira activities, and more.

And so as no not forget their product, users could use their Nokia with the Maps application to recommend or check out low-cost spots in Madrid. Touché!

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