New tradeshow for 2011: IMEX America
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A couple of weeks after the Reed Travel Exhibitions presented the new date for AIBTM (June 2011), IMEX Group announced the birth of America´s worldwide exhibition for incentive travel, meetings and events. The new tradeshow will be take place from 11
Ray Bloom, Chairman of the IMEX Group explained at the press conference: “IMEX America will deliver the largest-scale hosted buyer program in North America. For the inaugural show in 2011, we are forecasting 1,500 hosted buyers, of whom 80% will originate from within North America – the balance arriving from across the world.”
Also present in the conference, Bruce MacMillan, President and CEO of MPI, commented: “As a long time partner of the IMEX Group, we are honored to be the strategic partner in IMEX America to provide compelling educational experiences to the entire meetings and event industry as part of this tremendous new marketplace opportunity”.
