Movistar converts its target into pop-up rock stars
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The agency Last Lap conceived for mobile operator Movistar a pop-up stage, on which anyone could get up and play an instrument for a couple of songs. The space was present in four Spanish music festivals.
With the Festival Do Norte (Galicia) and Rock Azkena as points of departure, the Movistar rehearsal room brought together 150 participants in its first two stops. Without previous registration, the young participants dared to replace some members of the group´s record label of the telephone company for some minutes. The brave ones could get as a souvenir a video recording of their performance, which was recorded with a chrome effect to “give more emotion to the performance.” Soon, the container will be at Sonisphere and Metrorock (TBC).
