Movistar applies 3D technology in its change of brand
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Telefónica became Movistar, and communicated this change of brand on the streets of Madrid. They organised a 3D show with the French troupe Les Passagers last Saturday in Madrid. The event included, for the first time in Spain, holograms and 3D images interacting with the actors.
The Felipe II square became the scene of a unique show, when 17 artists and acrobats painted an enormous canvas while dancing 20m above the ground. 20x12m canvas equipped with the latest 3D technology provided a venue for a acrobatic dance by this vertical dance company.
