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Mercedes Benz celebrates its record sales with Hollywood glamour

Mercedes Benz celebrates its record sales with Hollywood glamour

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20,000 vans sold, a record. That was the reason for a big event organised by Grupo Eñe for Mercedes Benz. Winner of an eventoplus Awards, this event brought 600 salespeople from across Spain to The Night of the Stars in the Palau de les Arts in Valencia.

Hollywood gave the setting. The guests received personalised star “hall of fame style” when they got to their hotel room. And when they got to the venue, the typical red carpet was waiting for them, with journalists, flashes, TV and fans shouting their names and asking for autographs. The event included surprises like a TV news programme announcing the record. A Bali trip was the award for the 50 best salespeople, and was announced on video while Balinese women gave them a flower necklace. Fireworks which created the “night of the stars” words as well as the image of the product, completed the party. Detail: when guests closed the door of the bathroom, sounds of applause came up in the toilets… to remind them they are stars, wherever they go!

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