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Madrid reinvents the destination presentation at an event in Barcelona

Madrid reinvents the destination presentation at an event in Barcelona

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A few tables behind which suppliers wait for buyers for a very formal meeting, some displays and a video as communication tools... the typical destination presentation must evolve. Taking note, the Madrid Convention Bureau organised in Barcelona on 11th March, an event with buyers from Barcelona, following a highly interactive and entertaining format. eventoplus Group managed the communication and the agency MEF designed and produced the event.

The objective was to communicate a modern destination, and most of all, to create relationships between members of the Madrid Convention Bureau and buyers from Barcelona. The idea: to create a perfect platform for networking, with humour and

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