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Life is running!, a marathon to insure the integration in a company merge

Life is running!, a marathon to insure the integration in a company merge

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The merger of HDI Lebensversicherung and the Gerling Life Insurance Group needed readjustments and reorganisational measures. Staff based in Wiesbaden and Hamburg had to relocate to Cologne and form a new team within a new brand, HD-Gerling. This motivational event, orgnised by Hagen Invent, won the Best especial award in EIBTM 2009.

To ensure the integration of the 2,000 staff members and their families, the company with the agency, created and implemented a long-term motivational process. The marathon analogy, an

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